Neil McLawrence

Graphic & Web Designer based in Atlanta, GA

Design. Develop. Create.

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Available Now Accepting freelance projects.

Email neil.mclawrence@gmail.com

Phone 216-357-9844

Address Atlanta, Georgia 30329
United States

Imaginative and result-oriented creative designer with a proven track record of achievement in innovative design conceptualizing, brand development, high-profile client management, logo development, marketing communication and presentations, strategic planning, and campaign production. Delivers aesthetically pleasing, high-quality designs that represent the client’s products and services. Collaborates throughout an organization to ensure the alignment of marketing communications and designs with overarching company objectives. A dedicated team player who contributes to a company’s increasing exposure in the marketplace.

Software
Mastery of design applications in Adobe CC: Illustrator, Photoshop, InDesign, Xd, After Effects, Lightroom, Premiere Pro, Bridge, Dreamweaver. SnapApp, Ceros, WordPress, HTML, CSS, JavaScript

Art Direction
Print Design, Web Design, Photography, Graphic Design, User Interface Design and User Experience Design


Clients

Apartment Guide
Cox Automotive
Kauffman Tire
Rent.com
Lovely
AutoTrader
National Allergy
Rentals.com
Ben's Mattress and Furniture
Amresco LLC
TalentQuest
Pepplerl and Fuchs North America
Avalon Image Group
Atlanta Luxury Motors
71 Barbershop
ExactSource
Ingenium Marketing
EasyCare

Specialties

Adobe Creative Cloud
Graphic and Digital Design
Web Design
Digital Photography
Advertising
Business Cards
Catalogs
UX Design
Email Design

Skills

Apple OS and iOS
HTML
CCS
Windows OS
Email Marketing
Microsoft Office
Concept Development
Logo Design
Brand Identity
Brochures
Sales Collateral
Catalog Design
Web Design
Product Photography
SEO Optimization
Wireframing
Adobe Photoshop
Adobe Dreamweaver
Adobe InDesign
Adobe Premiere Pro
Adode Bridge
Adobe Illustrator
JavaScript

Experience

RentPath

Digital Designer

Atlanta, GA · September 2016 – Present

Manage design elements that reflect the client’s monthly digital marketing campaign goals. Design clean, well-structured, high quality and easily maintainable campaign assets based on dealer requests that exceed client expectations. Collaborates within the team to foster an environment of innovation. Create digital assets that follow specific requirements and campaign goals with strong visual impact (e.g. Web pages, internet banners, etc). Design corporate communications including PowerPoint presentations, brochures, print ads, exhibit graphics, signage, and flyers. Build and edit HTML/CSS email design. Maintain and develop Salesforce marketing email templates.

WC+G Ad Logic

Art Director

Atlanta, GA · January 2016 – September 2016

Develop creative strategies and ideas that are innovative and that sell while thoroughly understanding of the client’s business and industry. Concept and execute advertising consistent with the agreed-upon strategy. Develop original visual concepts while following brand standards.

See all work through completion on time and on budget. Work productively and harmoniously as a teammate with writers and producers who share responsibility on a given product. Present creative materials to clients, as needed.

AchooAllergy

Design and Marketing Specialist

Atlanta, GA · June 2014 – May 2016

Complete design and implementation of our e-commerce website with a strong emphasis on SEO. Brand development, concept, design and produce graphics, photography, for web use. Design and maintain branding within marketing materials for print applications. Developed, designed and launched campaigns for promotional materials introducing new products. Composed copy for newsletters, catalogs, POP signage and blog posts for customer and physician education.

Full studio and location video production. Includes lighting, blocking, storyboard creation, HD videography, digital video and audio editing for product promotion within social media and other web applications.

Assisted in creation of effective advertising materials for various media outlets such as social media, print ads, brochures and manipulating content for corporate websites. Launched and maintained social media accounts within YouTube, Twitter, Facebook, Instagram and Tumblr.

Avalon Image Group

Marketing Specialist

Cleveland, OH · June 2013 – September 2014

Focused on consumer behavior trends to generate creative ideas. Passionate and well-versed in specialized marketing concepts, principles, and tactics. Delivered effective marketing programs that helped the company’s reputation and growth. Developed and maintained complete lead databases, while producing marketing project status reports. Managed projects from inception to conceptualization to design.

Freelance

Graphic and Web Designer

Atlanta, GA · Dec 2012 – Present

Education

General Assembly

Certification, User Experience

Atlanta, Georgia · June 2018 – September 2018

Researched users wants and needs by conducting interviews, crafting personas, testing and more. Create a clickable prototype to share with stakeholders using industry standard tools and wireframing techniques. Make design responsive to strengthen its performance across iOS, Android, and web platforms.

General Assembly

Certification, Front-End Web Development

Atlanta, Georgia · Feb 2016 – April 2016

Comprehension of HTML5, CSS3, JavaScript, jQuery, GitHub, and Sublime in concert. Build fully responsive, interactive websites that stand apart from the usual templates. Able to understand how a skillful mix of programming and layout powers the web and in turn see how teams collaborate to create.

Notre Dame College

BA, Graphic Design and Business Administration

Cleveland, Ohio · January 2009 – May 2013

Majored in Graphic Design and Business Administration.